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		<title>Marketing that beats the &#8220;Big Spenders&#8221;</title>
		<link>http://blog.thedreamspeaker.com/?p=765</link>
		<comments>http://blog.thedreamspeaker.com/?p=765#comments</comments>
		<pubDate>Tue, 15 May 2012 13:25:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.thedreamspeaker.com/?p=765</guid>
		<description><![CDATA[While you can&#8217;t compete with the millions of dollars mega organizations spend on advertising and public relations you can know what your customers want, need, and desire better than the ‘big guys’ and build stronger relationships. You can focus your budget with laser like precision and get much more from what you spend. What are [...]]]></description>
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		<title>Technology controls today’s decisions</title>
		<link>http://blog.thedreamspeaker.com/?p=760</link>
		<comments>http://blog.thedreamspeaker.com/?p=760#comments</comments>
		<pubDate>Thu, 03 May 2012 14:03:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.thedreamspeaker.com/?p=760</guid>
		<description><![CDATA[At the beginning of the 21st Century, if you had asked any industry guru how the Internet would transform on-line purchasing and sales, the answer undoubtedly would have included a reference to electronic marketplaces and on-line auctions. And so Amazon, eBay and hundreds of others digital exchanges have come to pass. Just a dozen years [...]]]></description>
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		<title>Lifelong learning and obsessive compulsive behavior</title>
		<link>http://blog.thedreamspeaker.com/?p=753</link>
		<comments>http://blog.thedreamspeaker.com/?p=753#comments</comments>
		<pubDate>Wed, 18 Apr 2012 13:58:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Change]]></category>

		<guid isPermaLink="false">http://blog.thedreamspeaker.com/?p=753</guid>
		<description><![CDATA[The business lifecycle of products and services grows shorter every day. A computer beats the world chess champion using artificial intelligence and good paying human jobs are being displaced by robots. At a time when change is so rapid, why is getting people to embrace the concept of lifelong learning so difficult to accomplish? The [...]]]></description>
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		<title>Who’s formed your opinion?</title>
		<link>http://blog.thedreamspeaker.com/?p=747</link>
		<comments>http://blog.thedreamspeaker.com/?p=747#comments</comments>
		<pubDate>Mon, 02 Apr 2012 12:38:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.thedreamspeaker.com/?p=747</guid>
		<description><![CDATA[According to Edward B. Keller author of The Influentials there is a group who tell their neighbors what to buy, which politicians to support and where to vacation. Their opinions often make the difference between success and failure for ideas, marketing campaigns, and entire companies. These people are not necessarily who you would expect. They [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>How to exceed customer expectations</title>
		<link>http://blog.thedreamspeaker.com/?p=739</link>
		<comments>http://blog.thedreamspeaker.com/?p=739#comments</comments>
		<pubDate>Wed, 21 Mar 2012 13:04:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://blog.thedreamspeaker.com/?p=739</guid>
		<description><![CDATA[What are the needs, wants, stereotypes and emotions of your customers? For instance, Disney knows that their customers “need” a vacation and accurate information. They “want” happiness and memories lasting a lifetime. Insider information, like a great place to be to watch the parade or fireworks&#8230;makes them feel special. All businesses have customer expectations or [...]]]></description>
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		<title>What do customers want most?</title>
		<link>http://blog.thedreamspeaker.com/?p=735</link>
		<comments>http://blog.thedreamspeaker.com/?p=735#comments</comments>
		<pubDate>Thu, 08 Mar 2012 13:32:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://blog.thedreamspeaker.com/?p=735</guid>
		<description><![CDATA[While you may be thinking that value equates with the best products or services at the lowest cost, proper training will help you and your people recognize that what customers want most is personal reinforcement of their values. According to a recent Cap Gemini Ernst &#38; Young CEO position paper, “The expectations of consumers have [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Added complexity must simplify or show a profit</title>
		<link>http://blog.thedreamspeaker.com/?p=730</link>
		<comments>http://blog.thedreamspeaker.com/?p=730#comments</comments>
		<pubDate>Tue, 21 Feb 2012 18:12:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://blog.thedreamspeaker.com/?p=730</guid>
		<description><![CDATA[What do Southwest Airlines, Capital One, Wal-Mart, Toyota and smart phones have in common? In addition to the obvious successes they have all attained, each has successfully addressed the complexity question. There are only a few strategies for doing this. Supply a low level of complexity to your markets by offering products or services with few [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Want to be favorably remembered?</title>
		<link>http://blog.thedreamspeaker.com/?p=723</link>
		<comments>http://blog.thedreamspeaker.com/?p=723#comments</comments>
		<pubDate>Sat, 04 Feb 2012 16:41:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Competition]]></category>

		<guid isPermaLink="false">http://blog.thedreamspeaker.com/?p=723</guid>
		<description><![CDATA[Ask a three-year-old to draw a dog biscuit and they will draw a Milk-Bone. Where does that come from? Etched deeply in our memories are stories from our ancestors and first loves, our dreams, both realized and unfulfilled. Successful branding is accomplished by incorporating these unconscious but deepest memories and longings. The best brands strike [...]]]></description>
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		<title>Is it a fixed price or does it depend?</title>
		<link>http://blog.thedreamspeaker.com/?p=709</link>
		<comments>http://blog.thedreamspeaker.com/?p=709#comments</comments>
		<pubDate>Tue, 24 Jan 2012 14:09:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.thedreamspeaker.com/?p=709</guid>
		<description><![CDATA[Grocery stores may ‘appear’ to be the model of one price for all customers. Although they post one price, they charge another to shoppers with coupons and a third to those with frequent-shopper cards that allow stores to collect detailed data on buying habits. Information technology facilitates airline seats or hotel rooms to have over [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The &#8220;quality&#8221; employee shortage</title>
		<link>http://blog.thedreamspeaker.com/?p=702</link>
		<comments>http://blog.thedreamspeaker.com/?p=702#comments</comments>
		<pubDate>Wed, 11 Jan 2012 20:15:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Change]]></category>

		<guid isPermaLink="false">http://blog.thedreamspeaker.com/?p=702</guid>
		<description><![CDATA[Although the June 2011 report published by the McKinsey Global Institute states that the recession has caused a decline of seven million U.S. jobs since December of 2007 as well as a drop of 23% in the rate of new business formulation we face a shortage of qualified workers. Quoting the McKinsey report, “In our [...]]]></description>
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